Company to Donate 1% of Alpine Berry Tea Sachet Sales to NOLS
BASALT, Colorado (July 19, 2011) – Tea and the great outdoors have a long history together. Heinrich Harrer, world renowned mountaineer, nailed it when he said, “Tea is surely the king of all drinks. It helps against the cold, it helps against the heat, against discomfort and sickness, against weariness and weakness.” As Harrer and his colleagues made the very first ascent of the North Face of the Eiger in Switzerland, tea warmed their bellies and their souls along their journey. A true passion for all things wild and natural is what leads two leaves and a bud tea company to donate 1% of annual sales from Alpine Berry tea sachets to the National Outdoor Leadership School (NOLS) – the premier teacher of outdoor skills and leadership. With stimulating aroma and the distinct fruity flavors of hibiscus, blackberry, and citrus, Alpine Berry Tea is a perfect complement to a day in the wilderness.
Just as two leaves and a bud is committed to traveling the world to source the best tea from gardens at home and abroad, the tea company believes in supporting an organization that helps people “go there.” Founded in 1965, NOLS takes students of all ages on remote wilderness expeditions, teaching technical outdoor skills, leadership, and environmental ethics in some of the world’s wildest and most awe-inspiring classrooms.
“At two leaves and a bud, we’re passionate about tea. But we’re also passionate about the outdoors,” said Richard Rosenfeld, Founder and CEO. “Our company is nestled in the mountains of Colorado where our employees can have a proper balance of work and play. Whether we’re hiking and biking in the summer, or skiing and snowshoeing in the winter, we believe in the importance of quality outdoor adventures. Being able to support NOLS is an honor for us, as we understand the unique impact NOLS has on allowing people to appreciate the wilderness and thrive in that environment.”
Rosenfeld has firsthand experience with the organization, having fostered his values of environmental stewardship during his time as an instructor with NOLS. As an entrepreneur and businessman, Rosenfeld feels that the lessons learned in nature can often be applied to daily personal and work lives. This makes NOLS and two leaves and a bud perfect partners in the quest to support inquisitive, adventurous spirits everywhere.
"We are grateful for two leaves and a bud's gift," says Pip Coe, NOL Alumni and Development Director. "This ongoing partnership will help ensure that NOLS can continue to provide life changing educational experiences.”
About NOLS.
Founded in 1965 by legendary mountaineer Paul Petzoldt, NOLS is the leader in wilderness education, providing awe-inspiring, transformative experiences to more than 15,000 students each year. These students, ages 14 to 70, learn in the wildest and most remote classrooms worldwide—from the Amazon rain forest, to rugged peaks in the Himalaya, to Alaskan glaciers and Arctic tundra. Graduates are active leaders with lifelong environmental ethics and outdoor skills. NOLS also offers customized courses through NOLS Professional Training, and the Wilderness Medicine Institute of NOLS is the leading teacher of wilderness medicine worldwide. For more information, call (800) 710-NOLS (6657) or visit www.nols.edu.
About two leaves and a bud tea co.
Two leaves and a bud tea company (www.twoleavesandabud.com) is a tea company based in Basalt, Colorado, specializing in whole leaf, craft tea. The company was founded in 2005 by Richard Rosenfeld, an entrepreneur who traveled the world for business, only to become frustrated at being able to find a quality cuppa’ tea at home. Two leaves and a bud travels to tea gardens around the world to interact with farmers, taste the best they have to offer, and provide premium tea that tastes like it was plucked and steeped directly at the gardens. The company is named for the essence of great tea — the top two leaves and a bud of the tea plant, Camellia sinensis. For more information about the tea company and their variety of black, green, white, and herbal teas, visit www.twoleavesandabud.com
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