"We took what we learned and arrived at the brand message 'go there,'" Edelstein said. "Our team has a lot of go-getter energy, so we wanted to take that energy and bring it to life, staring with making our employees inspired and happy to work here."
The company introduced ‘go there’ days, encouraging employees to do something adventurous outside the office, such as skydive or hike. In addition, the organization now goes on ‘go there’ bonding retreats.
"We also now have monthly education sessions where our CEO teaches us something about tea," Edelstein said. "We also streamlined our internal communications, have an office newsletter and we standardized employee reviews."
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