Monthly Archives: September 2010

In a tribute to Jeff Foxworthy of “you might be a redneck if …” fame, we’ve noticed there are some very specific things about working at a tea company. Some of them are endearing, some of them prove it’s easy to get addicted to top-shelf tea. Most of them should tell you that when it comes to finding a job we can be passionate about, two leaves and a bud was the right fit for all of us. You know you work at a tea company when … You peel an orange, and someone at a nearby desk asks, “Did you just pour a cup of Earl Grey?” The table at a staff meeting looks like this: You find yourself talking about tea parties and it has nothing to do with politics. Even though you’re male, you still get excited … Continue reading →

For many of us, our first taste of Jasmine tea was in a Chinese restaurant, when someone at the table asked for hot tea to accompany the meal. The server brought out a teapot and a number of small, handle-less ceramic cups. The yellow-green liquid poured into these cups was fragrant and had a few loose tea leaves in it, because it was prepared without a filter. Something interesting about Jasmine tea and two leaves and a bud: Our CEO, Richard Rosenfeld, says he wasn’t fond of Jasmine when he encountered it in the past. He says it’s because the tea he kept coming across was heavily flavored with Jasmine, rather than scented with the fragrance of Jasmine. Here’s the difference, in a nutshell: some Jasmine tea is simply tea leaves that have been harvested, prepared as green tea, and … Continue reading →

We all know it — tea has fantastic margins. The more you sell, the more profits you can enjoy at the end of the month. The problem? While tea might be the most consumed beverage worldwide next to water, chances are the demand for more expensive coffee products is what keeps you stressed during the day. Nevertheless, if you can take certain steps to grow your tea business, you’ll capture new customers. Here are five ways we recommend doing it. 1. Understand your customer base. First, let’s get our ducks in a row. If you want to sell more tea, you need to understand your customers. Ask yourself these questions: Who are your customers? What is their age and gender? What’s their lifestyle? Are they busy working professionals, or stay-at-home moms? Are they health conscious, or do they enjoy a … Continue reading →