Monthly Archives: March 2010

Have you heard? We’ve got three new medicinal teas here at two leaves and a bud. Do you know what they’re called? Hold that thought. It’s not easy to name new tea. At two leaves, we had pet names for our three new teas long before we had official names — we walked around the office calling them “Sleepy,” “Wake up” and “Belly.” Obviously, we knew what we were talking about, but we needed something more official for our customers — something that got across their benefits to the tea drinker, and made them uniquely ours. And let me tell you, some weird things happen when you start brainstorming. All three should have similar names, so they can be grouped together … so, uh, what about song titles? “Sleepy” becomes “I wanna be sedated,” “Wake up” becomes “Wake me up” … Continue reading →